We create events that tell your story
ISIDE20 was born in Puglia from the meeting of design, organisation and attention to detail.
Every event takes shape from the people at its heart, from their wishes and from the way they imagine experiencing that moment. We do not work according to predefined formulas: every project is personal and tailored to each client.
From the initial planning to the direction of the event itself, we follow every stage with care and continuity.
The world of events has always been part of my life
I started working in the hospitality industry when I was just 14, against my parents’ wishes. Simply because I loved that atmosphere so much: the noise, the constant movement, the scent of freshly laid tablecloths, people rushing from one place to another while, little by little, something began to take shape.
It was a whirlwind that swept me away from the very beginning, and one I chose never to leave.
Marica Caracciolo
Founder of ISIDE20
Over the years, I turned that passion into a profession, combining it with my love for beauty — authentic beauty.
I graduated in Art History and Cultural Heritage, earned a Master’s degree in Creative Writing, completed professional training in the banqueting sector and specialised in Event Planning and Wedding Management.
In 2018, I chose to create a space that could express not only expertise and experience, but also a more personal, thoughtful and sophisticated way of experiencing and organising an event.
And that is how ISIDE20 was born: a world shaped by harmony and smiles, where wishes, needs, doubts and changes are truly listened to, and every couple is accompanied with freedom, care and genuine presence.
Because if there is one thing I have never learned, it is how to experience an event without becoming emotionally involved.
I laugh with you, I get emotional with you and, sometimes, I cry with you.
And perhaps this is the most precious part of my work: truly being there, walking alongside you through everything we are creating together, and never losing sight of the essence behind every story.
I am there. With authenticity. Before, during, until the very end. And even after.
